Creator Workflow System

You have hours of gold content.It shouldn't take hours to repurpose it.

Melda studies what's already working on Instagram, TikTok, and YouTube, then helps you turn podcasts, coaching calls, and long-form content into short-form scripts you're ready to record. Proven hooks. Proven structures. Your voice.

42 starter breakdownsReady in <60 secBuilt for daily creators

A living swipe file, not another blank editor

Capture top-performing examples, preserve creator context, and keep every hook pattern ready for your next script.

melda.co
Melda Swipe File grid view
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Contrarian
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Education
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Secret Reveal
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List
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Personal Experience
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Problem
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Question
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Story Entry

Works with your existing content

YouTubeTikTokInstagramLinkedInSubstackThreadsSpotify

Sound familiar?

If you create long-form content, you've felt this.

Hours of content, zero short-form

You've recorded dozens of podcasts, coaching calls, and videos. The insights are incredible. But turning a 45-minute episode into a 60-second Reel? You never get to it. So it sits there.

You see what works but can't reverse-engineer it

You scroll through Instagram and TikTok. You see hooks that grab you, structures that hold attention, creators who nail it every time. But you can't deconstruct why it works - and you can't save and organize those patterns at scale. So the insight disappears with your scroll.

AI output doesn't sound like you

You've tried ChatGPT. The scripts sound like everyone else. Your teaching style, your phrases, your way of breaking things down - gone. You end up rewriting everything anyway. And you're still not ready to record.

There's a better way.

One system. Your content. Your voice. Proven patterns.

Capture inspirationExtract nuggetsGenerate in your voice

From scattered to ready to record

Get started in minutes. Be ready to hit record in your first session.

  1. 1

    Save

    Browse Instagram, TikTok, and YouTube. Save any video that grabs you. Melda auto-analyzes hook pattern, structure, and metadata.

  2. 2

    Add

    Drop in your podcast, coaching call, or long-form video. Paste a transcript, share a URL, or upload a file.

  3. 3

    Extract

    Melda finds the strongest ideas in your content and turns them into tagged nuggets worth repurposing.

  4. 4

    Curate

    Browse recommended hooks and structures matched to each nugget, all sourced from real high-performing content.

  5. 5

    Generate

    Get a script that follows your chosen structure, opens with your selected hook, and sounds like you. You're ready to record.

Ready to Record

Then post to Instagram, TikTok, and YouTube and grow your audience.

GIF 1 - Browse, Save, Auto-Analyze
Swipe File detail view with auto-analyzed hook breakdown
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Feature 1

Save what works. Melda breaks down why.

Browse Instagram, TikTok, or YouTube. When a video grabs you, save it to Melda with one click - Chrome extension, mobile share, or paste a URL. Melda pulls the thumbnail, handle, and performance metadata, then extracts the hook pattern, structure, and delivery style that made it work.

GIF 2 - Add Content, Extract Nuggets
Add Source modal for importing source content
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Feature 2

Drop in your content. Melda finds the gold.

Paste a transcript, share a YouTube URL, or upload a coaching call. Melda transcribes it, scans for the strongest ideas, and extracts nuggets as potential short-form videos - tagged and scored automatically.

GIF 3 - Hook Recommendation
Nugget view with recommended hook options
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Feature 3

Proven hooks, matched to your content.

Melda has analyzed 42+ hook patterns from high-performing videos. For each nugget, it recommends the best-matching hooks with original creator context as proof. No more guessing. No more blank page.

GIF 4 - Vibe Selection
Vibe analysis and structure metadata view
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Feature 4

Match the energy to your message.

Choose from proven structures, each with pacing skeleton, delivery style, and exemplar context. Tutorial, breakdown, argument, or listicle - Melda helps you pick what fits.

GIF 5 - Script Generation
Generated script and source detail context
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Feature 5

Your script is done. You're ready to record.

Melda combines your nugget, hook, and vibe into a script grounded in your voice. You know exactly how to open, what to say, and how to structure the video. Pick up your phone and hit record.

Everything else you need. Nothing you don't.

Supporting features that keep your capture-to-script workflow fast, searchable, and repeatable.

Voice style analysis card

Voice Profile

Your tone, vocabulary, and teaching style captured from your own content and applied to every script.

Toolkit-style card collection view

Toolkit

Save your best nuggets, hooks, and vibes as reusable building blocks. A personal library that compounds over time.

Source import modal with link added

Sources Import

Paste a transcript, drop a URL, import a channel, or capture from extension workflows. Every format, one system.

Swipe File grid with starter references

42 Swipe File Starters

Pre-loaded with breakdowns of high-performing videos so you start with proven hook and vibe patterns day one.

Dashboard-style content list and statuses

Melds Dashboard

Track scripts from draft to ready-to-record so your publishing pipeline stays visible and actionable.

Multi-platform support visual

Multi-Platform

Works with content from YouTube, TikTok, Instagram, LinkedIn, Substack, Spotify, and more.

Preston Chin

Built by a creator who posts every day.

"I'm Preston. 400K on TikTok, 300K on Instagram, posting nearly every day for 3 years. One day I spent 45 minutes looking for a hook I saved months ago and couldn't find it. That week, I started building Melda. Now I'll never lose inspiration again. And neither will you."

400K

TikTok

300K

Instagram

3 Years

Daily content

Frequently asked questions

Everything you need to know about Melda.

Still have questions? Get in touch

Your best content deserves a bigger audience.

Stop letting podcasts, coaching calls, and videos collect dust. Turn them into short-form scripts you're ready to record and broaden your reach on Instagram, TikTok, and YouTube.

Your data stays yours.